![]() ![]() Source: Ĭonsidering that there is a vast amount of possible color mixtures that can be created, it might be difficult to determine which one will have the greatest influence on a website or app. This is why many doctors and scientists recommend against using our mobile devices before going to bed as the screen’s light keeps us awake and can even cause insomnia. An interesting example can be seen in our daily lives: blue and green light (e.g the nature and sky) encourage us to wake up in the morning. Research shows that light and color can affect our mood, sleep, heart rate, and even our well-being. Color Psychology and Color-Emotion Associations ![]() The concepts of color psychology can be applied in user experience design as well as marketing. In spite of the fact that color is usually viewed as only an aesthetic decision of the designers, it is a core element of the emotional and cognitive impact of a design on users.Ĭolor is also the easiest element to remember when it comes to encountering new things. Studies covering color psychology and more specifically, psychological effects of color on human behavior show that it takes 90 seconds for a customer to form an opinion about a product and 90% of the time, this opinion is influenced by colors. Color psychology & visual hierarchy for UXĬolor is an essential instrument in any designer’s tool stack.Color Psychology and Color-Emotion Associations.
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